Successful branding is much more than just a logo. It’s your brand’s personality. It’s who you are and how your customers know you. It’s staying consistent through graphics, colors, fonts, mood, editing styles, tone and voice. Think of some of your favorite big brands. One thing these brands likely have in common is that they have cohesive and consistent content across every customer touch point. You know what to expect from them and you keep coming back for more.