The Branding Kit by EX Labs is the first step to creating an awesome, memorable brand. It’s perfect for any small business, entrepreneur, professional, or creative who wants to give their brand a voice and an identity. Branding can help your business stand out against competitors. Customers often will choose one product over another using emotional judgements in addition to rational judgements. This goes beyond just having a well-designed logo; branding also increases the value of your business, provides you with direction, and presents a cohesive identity to customers.