Email Marketing Secret Sauce

Email Marketing Trends in 2024 (By the Numbers) 

  1. There are over 4 billion daily email users.
  2. The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%).
  3. Nearly 80% of marketers have seen an increase in email engagement over the last 12 months.
  4. Smartphone users prefer to receive brand communications via email.
  5. Launching a mobile-responsive email design can increase unique mobile clicks by 15%.
  6. Email marketing revenue worldwide is estimated to reach almost 11 billion by the end of 2023.
  7. 64% of small businesses use email marketing to reach customers.
  8. 81% of B2B marketers say their most used form of content marketing is email newsletters. 
  9. The most effective email subject lines engage curiosity, include promotional offers, and are personalized to each recipient’s interests. 
  10. 50% of people buy from marketing emails at least once per month.

PSA: E-BL*ST is a Four-Letter Word 

Brands that send batch-and-blast emails (a practice aptly nicknamed ‘email blasting’ or  ‘e-blasting’) are communicating to their customer base that they don’t care who reads their messages. It’s a strategy centered around gathering contacts and sending out a message just to see what happens. 

Public Service Announcement: It’s time to take “E-Blast” out of your vocabulary. In fact, yeet that sh*t into the sun. It’s that serious. These types of obnoxious mass messages are a waste of time, energy, and resources. 

The Best Way to Reach Your Customers 

You know that customer loyalty is essential, but how do you make it a priority? One way to increase the number of repeat purchases and continued subscriptions from existing customers is email marketing. This form of direct communication with customers can be used for promotional purposes and to maintain subscriptions by providing them with valuable information they might find interesting or helpful in their day-to-day lives via offers and brand reminders.

Email marketing is a powerful way to engage with your contacts and grow your business. A well-designed email campaign can be more successful than any other form of advertising you may have implemented up until now because it’s highly targeted at those people who are likely interested in what’s happening with your brand or industry. 

Getting a campaign of this sort can be challenging though as lots of testing, time and refinement are needed. Fortunately for you, EX Media has worked on numerous email marketing campaigns and can quickly get your campaign running effectively. Whether you have no contacts or a million contacts, we can help you implement an email marketing strategy that will deliver results.

EX Media has helped many businesses to increase their sales and customer base with effective email marketing campaigns.

Ask us how to help you generate more business with an effective email marketing campaign.